I realise that, with the situation being rather hairy for our national airline, being less than complimentary about anything related to Air Malta is not quite cricket. But someone clearly needs to unleash a couple of black clouds on this particular parade, before we get lost in a never-ending back-patting exercise. And since no other someone has, as yet, made like the rain shaman, I will oblige.
The airbus rebranding exercise is a massive fail.
Sure, the idea of plonking the Valletta skyline across the plane’s snout was a clever idea. On paper. I will even go as far as to say that it doesn’t look hopeless when viewed from up close and personal. Such as in some publicity shot, with a smiling minister in the fore-ground, for example.
Read more here.
* Couldn’t resist this. Sorry.